Visionaries... if you're posting on social media and not growing your Skool community... this is for you.
The social media algorithm of old was based on followers.
But in 2026 the algorithm is based on topics.
The keywords you use or don't use in your post matters more than ever.
The first and last sentence of your post matters more.
Think Google search and which websites pop up first.
You click on the websites that are on page 1 of Google.
Specifically, the top 3 websites recommended.
The same is now happening with social media.
It's now a "topic related newsfeed", not a "who is most popular newsfeed".
Which means you don't need to already be an influencer to get traffic.
You can have a tiny following or none at all and grow your Skool community.
But...
You must make it very clear on social media...
- Who your Skool community is for
- What problems your community will solve
- What benefits/ features your community offers
- How your community is different than a spam filled Facebook group
- And why someone should join your community right now (not tomorrow).
Interestingly enough this is this the same recipe for marketing any product/ service.
You must be able to answer all 5 questions at any point in time.
Does this make sense?
Let me know what questions you might have.
Cheers,
Dino