Hi everyone, You’ll see a lot of noise right now around “pivoting” new offers, quick changes, constant shifts. Most of it isn’t strategy. It’s pressure. And if you move too fast in the wrong direction, you don’t just pivot… you lose traction and tone. This affects your leadership through the lack of clarity. That’s exactly why I’m running this session: The Pivot Point: What to do when business conditions change Inside this, we’re breaking down: - what’s actually shifting (and what isn’t) - where businesses are being squeezed right now - where the real opportunities are opening up - how to adjust without losing your positioning, voice, or momentum - This is the kind of work that sits behind strong leadership and long-term authority — not reactive decision-making. As part of this community, you have 50% off access. https://www.sarahcassim.com/programs/p/pivotwebinar CODE: LaunchSKOOL1 This isn’t a mass-market session but more for people who want to move properly through change - not just keep up with it. Thank you for being here, Sarah x

Before you head into the weekend, take a moment to look at how you led this week. Influence isn’t built in the big wins along. It shows up in how you handled conversations, decisions, pressure, and expectations across your business and advocacy work. Two things to reflect on: 👉 Where did you lead well this week? Think about moments where you held your standard, communicated clearly, or backed yourself when it mattered. 👉 What was the hurdle? Where did things feel off, heavy, or harder than expected? That’s usually where the next level of leadership is being shaped. Influence is not just visibility or content. It’s the pattern people experience from you over time. That’s what builds trust within your circles. Whether you share it here or keep it to yourself, don’t ignore it - acknowledge it!

What does INFLUENCE mean to you? Define the influence you want in your advocacy or business. (there is no right or wrong answer here)

If someone recommended you in a room you weren’t in, what would they say you’re known for? Not your job title.Not your service. The idea you’re known for. If you're unsure? That’s usually where the real work begins. 👇 Share you answer below.

When we talk about personal brand, I’m not referring to your logo, colours or website.I’m talking about you — how you think, how you communicate, and how people experience you. Most people assume personal branding is optional, or something reserved for influencers. In reality, it’s already present in your business whether you’ve shaped it intentionally or not. It shows up in conversations, in referrals, and in the way clients describe you when you’re not in the room. Why this matters now? There has been a clear shift in how trust is built. People are no longer relying solely on businesses or institutions to make decisions.They are looking more closely at individuals — who they are, what they stand for, and whether they feel aligned. That judgment is often made before someone enquires, clicks your website, or reaches out. From an Organic Influence perspective Your business provides the structure.Your personal brand is what gives it weight. Without a clear personal brand, you end up relying on constant output — more content, more explaining, more selling. With it, people already have a level of understanding and trust before engaging with you.That’s where authority begins to take shape. Where most people go wrong The issue isn’t a lack of effort. It's a lack of clarity. When your messaging shifts too often, it becomes difficult for people to place you. You may be active, but not recognisable. Authority is built when there is a consistent pattern in how you show up and what you speak about. Over time, that pattern creates association. People begin to say things like:“You should speak to her about that.”“That’s exactly what she focuses on.” That’s not accidental. It's the result of clear positioning. A quick check-in If someone had to describe what you’re known for in one sentence, would it be obvious? Or would they need to think about it? Give it a go below. What do you think it would be?