This is what I say walking into a business cold. Not theory. Steal it, run it exactly as written for 20 doors, then we talk about changing it. BEFORE THE DOOR (60 seconds, in your car) Look up their Google review count and their closest competitor’s. Point your demo chip at their exact Google review page, then test the tap on your own phone before you get out of the car. NFC on, screen unlocked. A fumbled tap at the counter kills the whole trick. If you can’t pre-program, a demo page works and you program theirs after the yes. Look through the window. If there’s a line of customers, come back. Never pitch across a paying customer. 1. THE WALK-IN Walk in relaxed. Stand in one hand, your phone in the other, unlocked. “Hey, quick one. Is the owner in, or is that you?” If it’s them: “Perfect. Ten seconds, watch this.” Tap your own phone on the stand while you’re still saying it. Don’t ask for the ten seconds, take them. By the time they’ve decided whether they want a conversation, their review page is already open. 2. THE DEMO Their Google review page is on your screen. Turn it to them. Say nothing for a beat. Let them find their own business name. “That’s your review page, live. This sits at your register. Customer taps it the same way, that page opens on their phone, and they’ve left the review before they’re out the door. No app, nothing to download.” If they reach for their own phone or say “do that again,” hand them the stand and let them run it. A demo they run themselves closes harder than one they watch. But you never open with that ask. Half of them don’t have a phone in their pocket and the other half aren’t tapping a stranger’s gadget. Your phone first, every time. 3. THE MIRROR “Off the top of your head, how many Google reviews do you have right now?” They will guess wrong. Almost nobody knows. “You’re at 47. The shop up the street is at 210. When somebody searches for a barber around here, that’s the whole fight, and it’s happening whether you’re in it or not.”