Lesson 4: Strong Profiles & Consistent Branding
Your profile is your storefront ๐Ÿ›๏ธ. A polished, consistent look builds trust and makes people want to book with you.
Why it matters:
  • Credibility & trust โœ…
  • Recognition at a glance ๐Ÿ‘€
  • Higher engagement ๐Ÿ’ฌ
  • More bookings ๐Ÿ’ธ
Step 1: Optimise Your Profiles
  • Facebook: Logo/headshot, clear cover, short benefit-driven bio, booking CTA.
  • Instagram: Searchable username, clear bio, highlights (Destinations, Deals, Reviews).
  • TikTok: Match Insta look, pin best videos, add link.
  • WhatsApp: Logo/headshot, short description, quick replies.
Step 2: Keep Branding Consistent
  • Use 2โ€“3 colours + 1โ€“2 fonts everywhere.
  • Add your logo/watermark.
  • Keep tone warm, clear, and confident
๐Ÿšซ Avoid: messy fonts, inconsistent logos, cluttered designs, changing tone.
Action Step: Check your platforms today. Make sure photos, bios, links, and branding all match.
๐Ÿ‘‰ Up Next: Announcing Your Presence โ€“ how to launch your brand and attract your first clients.
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Geoff Gartland
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Lesson 4: Strong Profiles & Consistent Branding
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