Lesson 2: Instagram – Simple Storytelling for Travel
✨ Why Instagram?
Instagram is built for visual storytelling—perfect for travel.
  • 📸 Stunning images & reels = instant wanderlust
  • 💬 Higher engagement than most platforms
  • 👩‍🦰 Millennials & Gen Z love using Insta to research trips
  • 🔗 Easy to cross-share with Facebook
  • 🌍 Professional profiles build trust + credibility
🔑 Quick Setup & Optimisation
1️⃣ Switch to Business/Creator → unlock insights & contact options
2️⃣ Profile power → use a pro photo/logo, clear bio, call-to-action & booking link
3️⃣ Content mix → reels, stories, destination inspo, client wins, tips & offers
4️⃣ Smart hashtags → mix popular + niche (#BenidormHolidays #SpainTravel)
5️⃣ Engage daily → reply fast, comment, connect with your community
📊 Instagram Insights
  • Spot your best posts & reels
  • Learn when your audience is online
  • Tweak & repeat what works
✅ Action Steps
  • Switch to a Business/Creator account
  • Optimise your bio today
  • Post your first reel or image with 10–15 hashtags
  • Link your Insta to your Facebook page
💡 Remember: Instagram isn’t just pretty pictures—it’s your digital shop window. Show off amazing destinations, be consistent, and watch the enquiries roll in.
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Geoff Gartland
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Lesson 2: Instagram – Simple Storytelling for Travel
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