Your Google Business Profile has a handful of features that most owners never touch. Each one is a chance to answer a question, build trust, or turn a searcher into a customer right there on the spot. Here are the ones worth setting up this week. 1. Products and Services. List what you actually sell or do, with names, short descriptions, and prices where it makes sense. This helps Google match you to more searches and shows customers you offer exactly what they need before they even click your website. 2. Questions and Answers. People can ask questions right on your profile, and anyone can answer, including strangers who might get it wrong. Get ahead of it. Post the questions you hear all the time, like parking, payment types, or whether you take walk-ins, and answer them yourself. You control the message and save everyone time. 3. Messaging. You can let customers text your profile directly. If you turn this on, commit to answering quickly, because slow replies hurt you. Used well, it captures the customer who would rather text than call. 4. Booking and appointment links. Add a link so people can book or request a quote without leaving Google. Every extra step between interest and action costs you customers. This removes one. 5. Attributes. These are the little tags like woman owned, veteran owned, wheelchair accessible, free wifi, or outdoor seating. They help the right customers choose you, and accessibility attributes tell people with disabilities they are welcome before they arrive. 6. The from the business description. Your own words about who you are and who you serve. Write it for a real person, not a search engine. Pick two of these and set them up today. Products and Services plus a booking link is a strong start for most businesses. Small details, but together they make your profile do real work while you sleep. Which of these were you not using? Drop a comment and we will help you prioritize. Goggles On. Let's Ride.

We are currently delayed in the tarmac - we will reschedule tonight’s call

Here is a 60 second test that will tell you a lot about your website. Open it on a computer, put your mouse aside, and try to use the whole thing with just the Tab key to move and Enter to click. Tab through your menu, your buttons, your contact form. Can you do everything without touching the mouse? A lot of people have to. Someone with a tremor, limited hand movement, or certain vision conditions navigates the web entirely by keyboard. So do people using screen readers. If your site only works with a mouse, you are shutting them out, and you will never see them leave. Here is what to look for during that test. 1. Can you see where you are? As you Tab, a visible outline or highlight should move from item to item so you always know what is selected. If that highlight is invisible, a keyboard user is lost. This is called a focus indicator, and many themes hide it to look clean. It needs to be on. 2. Can you reach everything? Every link, button, and form field should be reachable by Tab. Watch out for menus that only open on hover, sliders, and pop-ups. If you can see it but cannot Tab to it, it is broken for keyboard users. 3. Does the order make sense? Tab should move through the page in a logical order, top to bottom, the way you read. If focus jumps around randomly, it is confusing and hard to use. 4. Can you escape and close things? If a pop-up or menu opens, you should be able to close it with the keyboard and not get trapped inside it. Most of these come down to how your site was built, so the fix usually belongs with whoever codes it. But you do not need to be technical to find the problems. You just did the test. Note what broke, hand that list to your developer, and you have turned a vague worry into a clear, fixable punch list. Run the test on your own site today and tell us in the comments what you found. We will help you sort out what matters most. Goggles On. Let's Ride.

Ever wonder why one business shows up in the top three on Google while another, just as good, is buried on page two? It is not luck and it is not magic. Google uses three things to decide who shows up in local search. Once you understand them, you know exactly what to work on. 1. Relevance. How well your profile matches what the person searched. This is why your categories, services, and description matter so much. If someone searches "emergency plumber" and your profile only says "plumber," you are less relevant than the shop that listed emergency service. Fill your profile out completely and specifically so Google can match you to more searches. 2. Distance. How close you are to the person searching, or to the area they named. You cannot move your building, but you can control how Google understands your location. Set your address or service area correctly, keep it consistent everywhere online, and you will show up for the right neighborhoods. For service area businesses, list the towns you actually cover. 3. Prominence. How known and trusted your business is. This comes from reviews, mentions of your business across the web, links, and overall activity. A shop with 80 recent reviews and a steady stream of photos looks more prominent than one with 4 reviews from three years ago. This is the lever most owners ignore, and it is the one you have the most room to grow. Here is the part that matters. You cannot do much about distance, but relevance and prominence are almost entirely in your hands. Complete profile, right categories, real description, steady reviews, fresh photos, regular activity. Every one of those is a direct vote in your favor. If you have been frustrated that a competitor outranks you, pull up their profile next to yours. Count their reviews. Look at their photos. Read their categories. You will usually spot the gap in about two minutes, and that gap is your to-do list. Goggles On. Let's Ride.