2d • General discussion
The Google Profile Features Nobody Uses
Your Google Business Profile has a handful of features that most owners never touch. Each one is a chance to answer a question, build trust, or turn a searcher into a customer right there on the spot. Here are the ones worth setting up this week.
1. Products and Services.
List what you actually sell or do, with names, short descriptions, and prices where it makes sense. This helps Google match you to more searches and shows customers you offer exactly what they need before they even click your website.
2. Questions and Answers.
People can ask questions right on your profile, and anyone can answer, including strangers who might get it wrong. Get ahead of it. Post the questions you hear all the time, like parking, payment types, or whether you take walk-ins, and answer them yourself. You control the message and save everyone time.
3. Messaging.
You can let customers text your profile directly. If you turn this on, commit to answering quickly, because slow replies hurt you. Used well, it captures the customer who would rather text than call.
4. Booking and appointment links.
Add a link so people can book or request a quote without leaving Google. Every extra step between interest and action costs you customers. This removes one.
5. Attributes.
These are the little tags like woman owned, veteran owned, wheelchair accessible, free wifi, or outdoor seating. They help the right customers choose you, and accessibility attributes tell people with disabilities they are welcome before they arrive.
6. The from the business description.
Your own words about who you are and who you serve. Write it for a real person, not a search engine.
Pick two of these and set them up today. Products and Services plus a booking link is a strong start for most businesses. Small details, but together they make your profile do real work while you sleep.
Which of these were you not using? Drop a comment and we will help you prioritize.
Goggles On. Let's Ride.
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The Google Profile Features Nobody Uses
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