21d (edited) • General discussion
Week 5 Call Notes & Recording
SUMMARY
- Each participant gave an update on their side hustle and the experiment they're running. Mark kept pushing the same point: find the one thing a customer will pay for, and pre-sell it before building more. (Mark, 9:27)
- The main lessons were "speed to a real yes beats a perfect yes" and "a fast no is better than a long no." (Mark, 19:10; 20:06)
- Mark demoed the platform's Vision & Branding and Marketing Plan modules. (Demo, 50:09)
- He also recommended two AI lead-gen tools: Instinct.com and Boardy AI. (Lead-gen tools, 44:42)
- Everyone committed to one goal for next week's check-in. (Commitments, 59:36)
RECORDING
ACTION ITEMS
Jessie P -Finish the business plan and move on to marketing. Pre-sell the offer to get a first paying customer. (1:00:24)
Vaughn Ramos - Redo the match analysis inputs with a fintech-focused prompt, then work on the business plan. (1:00:05)
Mary Claire Mandeville
Pick two lead-generation tactics from the platform that she hasn't tried before and carry them out. (59:36)
Mark Langford - Consider adding a separate ideal customer profile (ICP) section to the Marketing Plan and go back over the email-list step. Share the Instinct.com invite link and support participants between sessions. (56:26; 46:30)
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Week 5 Call Notes & Recording
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