📢 New Lesson: The Upstream Trigger (Stop Chasing, Start Anticipating)

Most of us are fighting over the same "warm leads." By the time someone posts on LinkedIn that they’re "looking for a solution," five other people have already pitched them. You’re already a commodity.

If you want to stop competing on price and start being the first call a prospect makes, you need to understand the Upstream Trigger.

The Secret: The "Tuesday Morning" Moment

Every single one of your past clients had a specific moment—usually on a random Tuesday morning—where they realized their current situation officially sucked. Maybe they hired a new VP, maybe a key employee quit, or maybe they just hit a revenue plateau they couldn't break.

That event is the Trigger. If you find it, you find the deal before your competitors even know it exists.

In this lesson, we’re covering:

The Audit: How to look at your last 10 wins and find the "What happened right before?" (The actual reason they bought).
The 3 Types of Triggers: Structural, Relational, and Financial. (Basically: Who joined, who left, and where did the money go?)
The 72-Hour Rule: Why reaching out within 3 days of a trigger gets you a 40% response rate while everyone else is stuck at 2%.

🛠 The Friendly Dare

Go look at your last three clients. Don't guess—actually ask them: "What happened 30 days before we started working together?" Once you find that pattern, watch the lesson. I’ve included the Contextual Bridge script so you know exactly what to say to someone who just hit a trigger without sounding like a stalker.

[Watch: The Upstream Trigger Event]

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