You Think You’re Serving Filet—But They’re Tasting SPAM
Community let’s talk real. Some of you are out here pouring your HEART into your content, your emails, your posts—crafting what you think is filet mignon… tender, seasoned, valuable, premium. But Google, Yahoo, and even your audience? They took one look at your subject line and said: “No thanks… smells like SPAM.” And listen—don’t get offended. Get informed. Because nothing is wrong with your brilliance. The problem is the wrapper you’re serving it in. Your on-screen hooks and email subject lines are the gatekeepers of your entire business. If you don’t pass them, your message never reaches the people it was designed to change. Here’s the uncomfortable truth: An average message with a GREAT hook gets opened. A brilliant message with a boring hook gets buried. That means your nurture sequence, your offers, your story, your value—all of it dies in the inbox graveyard if that subject line doesn’t stop the scroll. Your hook is the difference between: Them thinking: “Ooh, what’s this? ”vs. “That looks like junk.” So let’s upgrade your plate. Let’s give your brilliance a title that MATCHES its flavor. Here are TED-style title formulas you can borrow to turn your hooks from SPAM into Filet Mignon instantly: - The Power of _________ (ex. The Power of Doing Nothing) - Why _________ Is the Secret to _________ (ex. Why Failure Is the Secret to Success) - The Surprising Science of _________ (ex. The Surprising Science of Happiness) - The Truth About _________ (ex. The Truth About Motivation) - The One Thing No One Tells You About _________ (ex. The One Thing No One Tells You About Success) - Forget _________ — Do This Instead (ex. Forget Hustle Culture — Do This Instead) These work because they create curiosity, tension, and a promise—the three things your audience LOVES enough to stop scrolling for. This week, I want you to rewrite three of your subject lines or video hooks using these formulas. Then watch your open rates and watch time rise.