If you want repeat buyers in 2026, start building community in December.

A part of the client journey is building community. And December is the perfect month to bring Christmas cheer in a way that doesn’t feel random… it feels intentional and aligned with who you are as a brand.

All of my clients—product-based, service-based, digital creators, everybody—are participating in an ugly Christmas sweater competition this year. And honestly, I hope the chaos on their sweaters matches the chaos they were living in before stepping into the Murchison Consulting Group. Because the truth is, most people start their business in a whirlwind. No plan, no structure, no real direction. Just vibes and prayer.

🎅Fun builds connection.

🎅Connection builds trust.
🎅Trust builds loyalty.
🎅And loyalty fuels repeat business.

So, here's the thought for you today: How can YOU bring Christmas cheer to the people who buy from you… in a way that builds community and still feels on-brand?

This isn’t about giving away random prizes. It’s about creating a moment that makes your clients feel seen, valued, and part of something bigger.

If you’re product-based, maybe it’s a festive customer contest, a holiday photo challenge, a “12 days of customer appreciation,” or a limited-edition holiday spin on your best seller.

If you’re service-based, maybe it’s a themed challenge, a client spotlight countdown, a behind-the-scenes holiday moment, or a fun tradition your clients can look forward to every year.

If you’re a mix of both, pick something simple that matches your personality and the experience you want people to have with your brand.

Whatever you do, make it meaningful—not messy.

Intentional—not impulsive.

On-brand—not off track.

How are YOU planning to bring Christmas cheer to your clients in a way that builds real community this month?

1 comment