EXFOLIATION = REMOVAL
Everybody wants their business to shine…but you can’t glow if you refuse to exfoliate the dead weight.
Listen. Just like your skin gets dull when you don’t scrub off what’s old…your business gets clogged when you hold onto:
• Outdated strategies
• Dead offers
• Dead weight clients
• Cluttered operations
• Misaligned messaging
• Poor-performing content
• Broken systems
• Inefficient workflows
This is EXACTLY why my 4M Framework exists. It’s your weekly exfoliation routine as a CEO.
MINDSET: scrape off the doubt, the fear, the clutter.
MARKETING: scrub off content that ain’t converting.
METRICS: remove the money leaks and low-ROI habits.
MECHANICS: eliminate the bottlenecks and broken systems.
When you exfoliate your business, you make room for clarity, cash flow, and clients who actually value what you do. Use the 4M Framework to exfoliate your business weekly. #BusinessStrategy #OperationalExcellence #LeadershipDevelopment #BusinessGrowth #ProductivityTips
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Jennifer Murchison
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EXFOLIATION = REMOVAL
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