Apr 23 • General discussion
1 in 3 Sellers Just Gave Up Their Low Rate. Here's What That Means
Coldwell Banker just released its 2026 Home Shopping Season Report — surveying 727 agents nationwide — and the headline finding is that the mortgage rate lock-in effect is starting to crack, with 39% of agents saying it's no longer a meaningful factor in their sellers' decisions to list. Comeback buyers are real and ready, with 77% of agents working with buyers who paused their search and are now re-entering — 75% of them carrying the same budget they had before. Despite what the headlines suggest, 80% of active buyers are purchasing now, not waiting for rates to drop. Climate risk is becoming a bigger factor in buyer decisions, especially in the South and West where insurance costs and exposure are rising. The regional divide is the sharpest it's been in years — sellers' markets dominate the Midwest and Northeast, while the South and West have shifted to buyers' markets — meaning one-size-fits-all strategy will cost your clients time and money.
Have an amazing day! Free Friday is tomorrow — and we've got some great content creation resources coming your way to help you educate your clients quickly and easily. — John
7:47
0
2 comments
1 in 3 Sellers Just Gave Up Their Low Rate. Here's What That Means
skool.com/the-real-estate-news-advantage
While other agents read the news, our members use it. Free daily market breakdowns — premium gets the scripts and tools that close deals.
Leaderboard (30-day)
1
+1
Powered by