Pitching features and benefits died a long time ago. Customers are concerned with 3 things. 1️⃣ Their Problems. 2️⃣ How it Impacts them. 3️⃣ And the deeper Emotions behind it all. Whether you are prospecting and messaging with cold calls, emails, and DM's. Leading deep consultative discoveries and exec-level presentations. Or creating content that you want to hit the spot with your target audience. You need messaging that resonates deeply. Here is your Customer Intelligence System. You can find the PIE Chart Playbook + Template in the The Vault

Here are 9 cold call openers for you to try out today. 🤷🏻‍♂️ Help-Me-Out Style ▪️“Hi Alex, this is Robin. We’ve never met but I’m on your LinkedIn profile and had a quick question. Do you have a minute?” ▪️“Hi Jane, quick question if you don’t mind because I might be in the wrong place, but could you point me in the right direction?” ▪️“Hi Paul, I could some advice on something and I think you’re the best person. Can I a weird one? It’s Robin from uGen Training by the way. ” ✊🏻 Confident and Purposeful ▪️“Hi Tom. If I’m being direct, I’m calling to make business introductions. I think our firms should talk - mind if I explain why?” ▪️"Hi Gary, it’s Robin over at uGen. Did I catch you in the middle of something urgent?" ▪️“Hi Pam, it’s Robin Burr. I came across something relevant to [your role] and wanted to check if it applies.” 🤸🏻 Playful and Pattern-Interrupting ▪️“Hi Eoin, I’ve made a list of 17 clients I want to work with this year and put you on it. Care if I explain why and you tell me if I have a chance?” ▪️“Hi Tim, so I’ve got some good news. You’re the lucky winner of a cold call from Robin Burr. You can cash in for 30 seconds, or gift this to a competitor you really don’t like. ” ▪️“Hi Dani, listen to this - my boss is telling me I can’t make cold calls and now he’s watching. Can you help me prove him wrong so he looks a bit silly? Takes 30 seconds.” There are 21 more in 'The Vault' - just head over to the Classroom, open The Vault and they sit under Outreach & Prospecting Happy Selling

The first few moments of a call can determine a lot. 1. Remember that the purpose of a Discovery Call is to identify if there is a problem that your product/service solves AND whether there is motivation to solve it from the prospect. It is not to sell (yet!) 2. Pre-frame the call - lay out the format to set expectations, ask the prospect what they would like to get out of the call to to check alignment. You can seed in the next steps, but be careful not to apply sales pressure by getting the prospect to commit too early. 3. The Value Prop. This is optional. Depending on how aware the prospect is about your product or service they may need some additional context to engage in your upcoming questions. Have a 30-sec "mini-commercial" or elevator pitch at the ready. 4. Establish the Current State - what's their current situation (process + results). Where are they now and where do they want to be? 5. These are process questions, they don't hold much emotional value so only ask a few or you risk interrogating the prospect. Be sure to understand the metrics someone uses to measure success (revenue, lead volume, weight loss etc). You don't want to sound like everyone else. Having good energy doesn't necessarily mean being super enthusiastic, hyper or dominant. Read the room. Gauge their Blueprint and meet them there.