Cold Calling is a tough gig.
You're calling on strangers and asking them to hear out your pitch or value proposition.
Some cold call experiences are so bad, they've convinced some people that cold calling doesn't actually work (they're wrong by the way).
If you have the skills, cold calling can be one of the most effective ways to control your pipeline.
You get to decide who hears from you and exactly what they hear and when.
But...the biggest challenge is your mindset.
You don't have to learn how to enjoy cold calling, but having the right perspective and belief system about cold calling will make a bigger difference than any script, dialler or lead list.
(and it's not what you think it is).