So I have gotten a ton of business (Infidelity Investigations) by going and sitting at a bar and finding the one person who was drinking their sorrows away. But I can't be at every bar so I designed a card to leave with bartenders to pass out for me. I focus on surveillance for cheating spouses and insurance fraud / worker's comp investigations.

Let’s talk about something every investigator faces: marketing your business. It can be overwhelming. You’ve got the skills, but how do you stand out in a crowded market? Here’s the deal: Marketing doesn’t have to be expensive. You just need strategic moves that bring in clients consistently. 🎯 Here’s the formula: 1️⃣ Niche Down, BIG Time Are you a general investigator? Or do you specialize in areas like infidelity or insurance fraud? When you narrow your focus, you position yourself as the go-to expert for that niche. 2️⃣ Social Proof Is EVERYTHING 📸 Share success stories, client testimonials, and case studies. 📲 Share them everywhere: social media, Google Business Profile, your website. 3️⃣ Leverage Local SEO 🎯 Optimize your Google Business Profile — this is free, but so many neglect it. Don’t be one of them! 4️⃣ Create Killer Content Write blog posts, make videos, or host webinars. Educate your potential clients, and they’ll remember your name when they need help. 🔑 Bonus Tip: Start a referral program to encourage existing clients to send more work your way. Offer them a discount or gift card when they send a successful referral. 💬 What’s worked for you in marketing your PI business? Drop your favorite marketing tip below, and let’s help each other level up our businesses. 🚀 #InvestigatorSyndicate #PIMarketing #BusinessGrowth #PrivateInvestigatorTips #MarketingStrategy #MarketingHacks #PICommunity

You’re not selling merch, going viral for the algorithm, or building a general entertainment brand. You're in a high-trust, high-context service — private investigations — where: Clients are in crisis or dealing with legal risk They need discretion, not showbiz One right view can mean a $2,000+ case 90% of viral traffic brings zero conversion and tons of noise ✅ Targeted Visibility = Smart Business Here’s why focused reach is more powerful for you: 1. You Attract Clients Who Are Ready People searching for "infidelity investigation in Columbia SC" or reading a post about "how to legally document suspicious behavior for court" are already motivated. These are buyers, not browsers. 2. You Repel Tire-Kickers and Trolls General reach brings: Armchair detectives Spammy DMs "Curious" people who waste your time Irrelevant algorithm feedback Targeted content filters your audience before they ever contact you. 3. Your Brand Becomes a Magnet for Referrals The more clearly you speak to your ideal client, the more others know exactly who to send your way. Generic = forgettable Specific = referable ✋ The Trap of Vanity Metrics Likes, views, shares — they can feel good, but: They don’t pay your bills They don’t indicate trust They don’t mean someone would actually hire you in a high-stakes situation You don’t need everyone. You just need the right 20 people per month seeing the right content. 🔥 Real PI Strategy: Niche Authority > Broad Popularity Instead of trying to get “as many views as possible”… 👉 Get seen by attorneys, spouses in distress, insurance adjusters, or business owners in your service area. Focus on: SEO-driven blog posts for your core services Google Business Profile updates Social posts solving real problems your ideal client faces Case studies and testimonials from past clients Email list of attorneys with value-first outreach 📌 Final Thought Your job isn’t to go viral. It’s to become unignorable to the people who need you right now — or will soon.

Here’s one strategy top-tier investigators are using to quietly double their case revenue — without chasing more leads or raising prices: ➡️ Service Bundling. And clients love it. 🔥 Why it works: ✅ Clarity = Confidence When you offer a bundle like “Background + Social Scan + Surveillance Summary,” it feels like a complete solution — not just a task. ✅ Perceived Value = Skyrockets Bundled packages frame your offer as premium, not piecemeal. Clients are less likely to haggle and more likely to book now. ✅ You Control the Workflow Pre-structured services = predictable flow = easier time management = better outcomes. ✅ Bundled = Built for Referrals People remember “The Full Infidelity Check Package.” They don’t remember “2 hours of surveillance.” 🧠 Try This: 👤 Domestic Case? Bundle: Surveillance + GPS Log Summary + Affidavit + 15-min Debrief Call 📄 Attorney Client? Bundle: Video Evidence + Timestamped Narrative + Affidavit of Service + Court-Ready File Folder PDF 💰 Bonus Tip: Name your bundles. “The Digital Footprint Package” sounds 🔥 compared to “Internet scan & social media look.” 💬 What’s a bundle YOU could offer this week? Drop your ideas below 👇 and let’s build out some profitable packages together. #SyndicateStrategy #ServiceBundling #PrivateInvestigatorMarketing #ClientExperience #PISuccess

Hi [Attorney Name], I wanted to introduce myself — I’m Evan Murphy with Midlands Investigation Group here in Columbia. We specialize in insurance defense surveillance, helping attorneys like yourself get timestamped video, GPS logs, and court-ready reports that hold up every time. Our clients value: – Fast turnaround – Clean documentation – Discreet, legal surveillance across SC I’ve attached a quick 1-pager outlining our services and would be glad to offer a free consult to discuss how we could support your upcoming cases. Would it be helpful to schedule a brief call this week? Best regards, Evan Murphy Midlands Investigation Group 📱 803-216-5678 📩 [email protected] 🌐 www.midlandsinvestigations.com .