Let’s talk about something every investigator faces: marketing your business.
It can be overwhelming. You’ve got the skills, but how do you stand out in a crowded market?
Here’s the deal:
Marketing doesn’t have to be expensive.
You just need strategic moves that bring in clients consistently.
🎯 Here’s the formula:
1️⃣ Niche Down, BIG Time
Are you a general investigator? Or do you specialize in areas like infidelity or insurance fraud? When you narrow your focus, you position yourself as the go-to expert for that niche.
2️⃣ Social Proof Is EVERYTHING
📸 Share success stories, client testimonials, and case studies.
📲 Share them everywhere: social media, Google Business Profile, your website.
3️⃣ Leverage Local SEO
🎯 Optimize your Google Business Profile — this is free, but so many neglect it. Don’t be one of them!
4️⃣ Create Killer Content
Write blog posts, make videos, or host webinars.
Educate your potential clients, and they’ll remember your name when they need help.
🔑 Bonus Tip: Start a referral program to encourage existing clients to send more work your way. Offer them a discount or gift card when they send a successful referral.
💬 What’s worked for you in marketing your PI business?
Drop your favorite marketing tip below, and let’s help each other level up our businesses. 🚀
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