I'm Ree. I've spent over 25 years building as a general contractor, and I didn't learn this stuff from a book. I learned it from jobs that went right, and jobs that quietly ate my profit until I figured out why. If you're here, you probably already know how to build. What I want to help you with is how to run building like a business — so the work you do actually pays you what it's worth. The 3 Rules — in detail, not just slogans: 1. Price it to win AND make money. A bid isn't a guess, and it isn't a race to the bottom. Before you send a number, know your real costs — labor, materials, subs, permits, waste, and the stuff you always forget until it's too late. Add your markup on purpose, not by accident. Check your margin. If the job doesn't make money on paper, it won't make money on site, no matter how hard you work. And write your exclusions out clearly, so "I thought that was included" doesn't become your problem later. 2. Control scope, change orders, and documentation. This is where most GCs bleed. A client asks for "one small change," you say yes to be nice, nobody writes it down, nobody prices it — and at the end you're arguing about money you already spent. Every change gets written, priced, and signed before the work starts. Every day gets logged: what happened, who was on site, what was delivered, what went wrong, photos saved. That log is your memory, your proof, and your protection all in one. 3. Run a clean, safe, disciplined site. A clean site isn't about looking pretty. It's about control. When a site is organized, your crew works faster, subs know where to be, materials don't go missing, and clients trust you more. Safety is part of that same discipline — a safe site is a professional site, and a professional site gets referrals. How you run the site is how people judge your whole business. Your first-week starter checklists — use these on your next job: Bidding checklist: Costs verified, scope clear in writing, markup included on purpose, margin checked, exclusions written out, draw schedule tied to milestones, not just dates