I don't guess what to post. I research it, using three sources. 1. TikTok search I search my niche keyword, sort by most viewed and watch the top 10–20 like a student. I note the hook structure, the length, the pacing and whether they use text overlay. 2. Reddit I find the subreddits in my niche and read the most upvoted posts, then the comments. That's where I find the exact words my audience uses, the questions they keep asking and the frustrations nobody is solving. 3. Cross-niche I look at what's going viral in completely different niches. Formats that work there but aren't being used in mine yet are free wins. The key is to log the pattern, not the video. "Direct callout + bold claim" is something you can reuse. One viral video on its own isn't. Thirty minutes of research a week beats three hours of staring at a blank page. Reddit is super underrated!!!

there's a copywriting concept from a book called cashvertising (just read it and highly recommend) that i think about constantly when i'm writing hooks. it's called the 8 life forces — 8 primal, hardwired human desires that drive basically every decision we make. here's the thing: nobody is scrolling and stopping because of your product, your tips, or your "3 things i learned." they stop because something taps into one of these: 1. survival & health — staying alive, staying well, living longer 2. food & drink — taste, craving, satisfaction 3. freedom from fear & danger — safety, security, peace of mind 4. sexual companionship — attraction, desire, connection 5. comfortable living — ease, comfort, less friction in life 6. status & winning — being superior, keeping up, coming out on top 7. protecting loved ones — caring for the people who matter 8. social approval — belonging, being liked, being seen your content isn't actually about the topic. it's a vehicle for one of these 8 things. and once you see it, you can't unsee it. how to actually use this: take whatever you're posting about and ask "so what?" over and over until you land on one of the 8 forces. example: "how to batch content in one day" → so what? → you get your time back → so what? → you have more freedom → so what? → you look like you have it together → that's status + freedom, not a time-management tip. your hook shouldn't be "how to batch content." it should tap the actual desire underneath it — something like "i cut my content time from 10 hours to 2 and nobody at my day job knows i built a whole business on the side." your homework: grab your next 3 pieces of content. for each one, ask "so what" until you hit one of the 8 forces. rewrite your hook from that emotional core instead of the surface topic. bring it to our next meeting. drop your before/after hook in the comments — i'll help you sharpen it if it's not landing

Context: I came up with a goodbye series before moving to Spain (this includes places and people). On Sunday, I will leave Mazatlán, which is a place I don't love. I want to make a lot of different videos with this concept. The first one is Goodbye to Mazatlán; the other will be Goodbye to my friends, family, etc. This is the Hook and Script I prepared. Hook: "This is the last time I'm saying goodbye to this city. And I mean that in the best way" Body: "Welcome to my series of saying goodbye to places and people before I move to Segovia, Spain. I spent half my gap year here because it's where my dad's from and where he works. This was never a place I wanted to spend my life. So I'm glad I'm leaving. But it's bittersweet — my parents are still here. So somehow, this place still has a piece of my heart. I'm not saying goodbye to them. One way or another, they'll always be close. I'm saying goodbye to the hard nights. Crying, wishing I was anywhere else. Praying something would change tomorrow. I knew it was temporary. But a place still holds the memories you made in it — and this time, I really hope it's the last time I have to. CTA: "I'm so happy to close this chapter and open one that changes everything. Follow along if you want to see how it unfolds." I was thinking of doing a vlog-style + voiceover with clips of me leaving and clips I already have from being here. What do you guys think?

My mission to only travel with one suitcase Hook: "I'm trying to move my entire life to Spain... with just one checked suitcase." "Now, before you think I've completely lost it yes, I'll have a carry-on and a personal item." "But my goal is to fit everything I truly need into one checked bag." "And honestly? It's become a lot more than a packing challenge." "I've already donated so many clothes that just don't feel like me anymore. Instead of paying to haul an old version of myself across the world, I'd rather leave that behind and make room for the life I'm building." "I've spent weeks making packing lists, organizing everything in Notion, weighing every 'just in case' item, and asking myself one question over and over: Do I actually need this?" "The truth is... I know I'm going to shop in Madrid. I love thrifting, I love finding quality pieces, and I'd rather build a wardrobe that fits the person I'm becoming than drag everything I've ever owned with me." "And there's also a practical reason." "I'd much rather move there with one suitcase and come home with three full of memories, clothes I genuinely love, and little pieces of the life I built abroad..." "...than show up with three suitcases and somehow have to figure out how to get seven back." Ex: (show random unconventional item) “ like for ex do I need this?”...”actually yea” "So this is officially my challenge." "Can I move my life to another country with one suitcase?" "I guess we're about to find out."

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