Jul 8 (edited) • Wins 🏆
New Post Series + 2 Good Lessons (Thanks Kev!)
Today's lesson was really helpful for me. The levels of awareness, coincidentally, made me more aware of how I should go about creating relevant content for my core audience based on my unique offer.
And so, I had an idea to create "Villain of the Week" posts where I spotlight a villain in my Job Search Joy program every week, Monday-Thursday will be info about the villains, their weaknesses, and tips for overcoming language and mental hurdles. Then Friday is a poll related to the villain (for example:
The Mission Statement Fog shows up in sneaky ways. Which of these do you relate to most?
🔘 I’m not sure what role I'm best suited for
🔘 I can’t describe what makes me stand out
🔘 I say “open to anything” but don’t get interviews
🔘 I’m still trying to figure it all out)
This could go on for over half a year, basically, if I play my cards right.
LESSON 1: How do you keep conversations and engagement going? Suck the marrow out of every opportunity.
I figured this out after my free workshop last weekend (and in part, thanks to Kevin urging me to document things when I ran my beta cohort) -- I wasn't just done with it after the live presentation. The people who watch the free recording and provide feedback in a survey will get a free spotlight post on LinkedIn. That way, I'm getting valuable reviews that I can use for marketing purposes (and to refine my workshops in the future.) Meanwhile, they're getting visibility plus helpful job search tips. I look good, they look good, I gain more content, more credibility. It's win-win-win-win-win.
With this series, I'm sucking the marrow out of every villain so that people really understand what they're up against and what they need to do. My hope is that this series will be at least somewhat successful at engaging people. But either way, the structure should help build an interested audience who wants to know which villain I'll focus on each week.
LESSON 2: Create a visual for every aspect of your program to make it concrete in people's minds.
For example, if you're in English teaching, you could create the "Language Lemurs", a different type of lemur for each concept you want to explore. Like "The Ring-Tailed Lemur" could represent words that start with "0" (like a ring -- get it?) Then, you can generate content about the lemur, how it tricks you, and how you can avoid its traps.
Hope this was helpful! And boy, do I hope this villain thing takes off. 😥
1
2 comments
New Post Series + 2 Good Lessons (Thanks Kev!)
powered by
skool.com/the-creator-playground-3267
Master skills to grow your business & confidently sign dream clients as a multilingual creator — plus get the community support to stay accountable.
Suggested communities
Powered by