After yesterday's call I implemented a few things. One of them is that I went to the client's LinkedIn profile (who I really enjoyed working with) and downloaded his pdf with all his info. I asked gpt to analyze his profile as my ideal client - his desires, challenges, needs. Also I used this info when using Kev's tool about creating the offer. I found this info useful. Still it needs tweaking of course - but it's a good start :)