7d • General discussion
Feedback please
I’ve learned so much in the short time I’ve been in this community. Rebecca has shared so much with us and really opened my eyes to what it means to do more than make pretty videos. Dissecting briefs and content has taught me so much that it has me reflecting on content I’ve made.
Below are two videos I made for a brand. The brief has personas to use for filming audiences but no specific goal, detailed audience, or pillars (or even timelines but that’s another story) outlined. I filmed the first video 3 weeks ago. I posted it on my IG and it got almost 3500 views so I analyzed the metrics and noticed a huge drop off in the first few seconds. (The brand hasn’t posted it yet so I only have my numbers)
So I went back after all we’ve learned and made a shorter puncher hook, removed some fluff and tried to tighten it up with a stronger CTA. Although the brief didn’t include the goal, I am paid off of sales so the goal is conversions so I made sure to close more product forward.
I would love to hear feedback on these videos. Did the changes improve the video? Any opportunities to improve? I’m going to resend this to the brand and share the adjustments I made and why but wanted to hear from y”all first. Thank you!
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6 comments
Feedback please
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