Same subject. Same location. But when you start paying attention to camera settings, lighting AND framing, the entire quality of your content changes. For this example, I focused on the same formula I’ve been teaching over the weekend: 180° shutter → Native ISO → f/2.8–f/4 look → 4800K–5600K WB → slightly brighter exposure → intentional lighting + clean framing. And you do NOT need an expensive cinema camera to start practicing this. I used an iPhone 14 (I think) Download the Blackmagic Camera app and manually control your settings instead of letting your phone decide everything for you. Lock your white balance. Control your exposure. Use the 180° shutter rule. Position your subject around the light instead of trying to fix bad lighting in editing. The goal isn’t to make every video look like a Hollywood production. It’s to understand why an image looks good so you can recreate that quality intentionally for brands. Because creators who understand light, composition and their camera are going to have a completely different skill set than creators who just hit record. 📲 Full Blackmagic settings tutorial coming to Instagram soon I promise!

About this brief The Elf on the Shelf is the well-known holiday tradition brand behind the Scout Elf toy and its growing line of themed accessory collections. This campaign centers on a new Disney Princess-themed accessory line, launching earlier than the typical December push to build early-season excitement. The brand works with family and parenting creators to showcase the new collection as part of their household's holiday tradition. Best suited to family and parenting creators who already document holiday traditions. Suggested angle Pitch a real family moment introducing the new collection to your Scout Elf tradition, with genuine reactions from kids, rather than a flat-lay product shot. Family and parenting creators are the strongest fit. Chase Callaway · Growth & Lifecycle Marketing Manager [email protected]

🎬 Day 2 Recap: Make the Content Today was the whole video, start to finish, live: PLAN → SETTINGS → LIGHT → FILM → EDIT → REVIEW Here's what we covered: - Planned every beat — hook, context, reveal, proof, CTA, mapped out before anyone touched a camera. - Set up Blackmagic Camera — free, pro-quality footage without going full filmic. 4K, 24fps, locked white balance, low ISO. - Lighting + framing — face your light, eye-level lens, grid over dead-center, brace it steady. - Locked everything before recording — frame, light, white balance, exposure, focus, LOCK, record. The single biggest upgrade from today. - Filmed all 5 beats — 5–7 second clips, 2 takes max each. Done beats perfect. - Assembled in Adobe Express — clips glued in order, every gap cut, exported as one video. - Added voice + captions in Captions AI — made it sound and look like you. - Reviewed with the sound off — captions alone have to carry the story. - Watermarked it — protects your work until a brand actually licenses it. Your homework 1. If your video isn't 100% finished — finish it. Filmed, edited, captioned, watermarked. 2. Comment your finished video below this post. ⚠️This comment is what gets you into tomorrow's live pitching session. Day 3 is where we package what you made yesterday & today into an actual pitch and send it; if your video isn't in the comments, you won't be let into that session. There's nothing to pitch if nothing got posted. Drop your video below 👇 See you tomorrow.

and it's better news than it sounds. We're not waiting on an app build to get you real results. Matchd is now a hands-on matchmaking agency 🙈 I personally (with my assistants) will match you with brands looking for creators who bring more than content 👉🏻 skills like email/SMS, audits, campaign design, analytics tracking and creator management. Founding members (anyone who was on the original Matchd waitlist): you're in for free. No catch, no timer, this is your reward for being early. New members: $50/month gets you ongoing access. As brand jobs come in, you get matched, no cap on how many, no waiting on an app to catch up. This means faster matches, real relationships, and a system that gets smarter every week instead of a slow build behind the scenes. The app will still be coming but I am tired of the legalities and hang ups keeping y'all from PAY DAYS!!!! Questions? Drop them below, I'll be doing the matching myself starting MONDAY. 🤝

After class today, I asked a few of y’all what was ACTUALLY taught inside some of the other courses you’ve taken… And I was genuinely FLOORED. 😭 So I owe y’all an apology. I have been operating under the assumption that a lot of the basic creator knowledge had already been covered elsewhere, and that we could jump straight into strategy, positioning, pitching, campaign thinking, retainers, etc. Apparently… that was a very generous assumption. 😂 Some of y’all were handed information, but not enough of the actual FOUNDATION to know what to do with it. So I’m adjusting. To meet you where you stand TODAY. For the rest of September, I’m going to focus heavily on getting more of those foundational pieces inside Creator Advantage so you have something solid to build from and actually PLAY OFF OF. That does NOT mean we’re watering this community down or turning it into another “how to film a UGC video” course. It means I’m filling the gaps I didn’t realize were this big. Then come October, we’re picking right back up with the deeper skillsets, strategy, campaign execution, pitching, retainability, performance, and everything that actually moves you beyond being just another creator making content. I HAD NO IDEA IT WAS THIS BAD OUT THERE!!! And now that I understand what some of you were actually working with before coming in here… a LOT makes more sense. 😂 September = foundation. October = we turn the heat back up. 🔥 If you missed today. Drop below exactly where you are and what you feel stuck inside. I’m going to fix this bullshit!