It's not always about getting the clients in your chair but about keeping them in your chair.... Your challenge is to reach out to a customer you havent seen in awhile - make it genuine, relatable and dont have any expectations just allow this to open you up to receiving the next client that is meant to in your chair. Let us know how it goes and what doors this opens up

Your identity and branding are lumped into 1 - when you know who you are, what you want the world to see and how you want to make others feel inside your chair, you will have the magic formula for creating a magnetic brand! As we head into week 3 - the client attraction strategy I want you to get crystal clear on this - now that you have defined who you are behind and beyond the chair - I want you to define who your dream client is. When you know exactly who they are - you will know exactly how to reach them! The strategy and systems you implement will flow naturally - so lets get down to the nitty gritty... Ask yourself... - who are they? - what services do they want? - where do they hang out? - how often do they visit the salon? - how do they make ME feel? Remember your ideal client doesn't have to be just like you - they just have to align with who you are and what it is that you are trying to acheive behind the chair! Set a 5 min timer and let the pen flow of who it is that you want in your chair! Tell us one thing about your dream client that surprised you!

Yay! this call was a little long - sorry can't help myself I could talk all day about branding and identity work! Let us know below what is one light bulb moment you had from this call!

Call time change - call will be held 8am mst We are diving into one of my favorite topics - identity & branding!!! This is soooo much and I can’t wait for you to see yourself in a whole new way!! If you can’t make it no stress call will be recorded and loaded into the portal! See you all tomorrow 😊

Let’s keep those mindset shifts going and create the magnetic setup for week 2! 🔥Identity & Branding isn’t just about a fun photo op - it’s about creating a visual representation of who you are to attract the client that is right for you!!! Here is your mid week journal prompt ⬇️ “Now that I’m aware of the energy I bring… how do I want my clients to feel in my presence — and what does that say about who I am as a stylist?” Midweek action challenge ⬇️ Create a “vibe board” for your brand identity. Answering this question - “if I were a season what would I be” let the juices flow! My favorite space to do this is Pinterest! Please share with us - what season you would be!! So excited for Sundays call!! Can anyone guess what season I would be??? Here’s your hint