Clarity creates recall. Recall creates action.
In today’s market, the 7–7–7 Rule wins. Every time. 7 seconds earns understanding. 7 hours earns memory. 7 days earns movement. If I “get it” in 7 seconds, I’ll remember you in 7 hours… and within 7 days I’ll be on your website, your socials, your offer page. This isn’t about going viral. It's about clarity. And clarity is what moves people. Brand Lab — Wednesday, 10 am PST. Bring your homepage line, your offer, or your IG bio. We’ll sharpen it until it hits in 7 seconds.