Let’s start 2026 like a CEO, not a squirrel. 1) What do you want to be KNOWN for by Dec 31, 2026? Write it like this: “I help ____________ achieve ________________ without _______________.” 2) What’s the ONE message your audience must “get” in 5 seconds? If someone lands on your page today, what should be instantly obvious? 3) What are your Q1 non-negotiables—exactly? (Jan–Mar) Copy + fill this in: - Offer: _________________ (the one thing you’re selling in Q1) - Audience: _____________ (who it’s for) - Weekly Scoreboard (every week): Bonus (optional): What’s your Q1 theme word? _________

Holding Office Hours today (11:00 AM–12:00 PM PT) for everyone who’s purchased The Brand Alchemist Course. Can’t wait to see you. Link is in the calendar. Reminder: this is for paid course members only (Classroom access).

The Brand Lab Live — Weekly Live Masterclass (check calendar for day and link to attend). Every week, I teach a high-leverage brand principle, then I choose one brand for a live audit using my diagnostic framework. Want to be considered for the live audit? Submit here: [LINK] Deadline: The Tuesdays before at 5:00 PM PT submission entered. Live: Wednesdays at 9:00 AM PT How selection works - I pre-review submissions and pick one winner + two backups - I’m looking for: a clear offer, a real business, and a specific stuck point Non-negotiables (please read the submit doc) - You must attend live to receive the audit. If you’re not present, I'll choose someone else. - This is recorded and may be reposted (YouTube + social). By submitting, you consent. If you’re not chosen Still, coming to watch the method live will sharpen your brand fast. You’ll be able to apply it to your own business. Quick reminder Please submit one time per week (new or updated answers) by the deadline on Tuesday, before 5 pm (Pacific). Note: The live audit is a fast, high-impact diagnosis, not a complete Brand Audit. My full Brand Audit is a separate paid service and takes a couple of days, and includes deep research, messaging architecture, and an action roadmap.

Before you craft anything— social media post, video, ask: “What must the audience feel at the end of this?”Everything must answer to that emotion. No drifting. No noise. No wasted post. I cover this in more depth in the Brand Alchemist Course (in the classroom). Before you post, ask yourself, are you checking off a box, or are you intentionally posting to connect? Is it about YOU or about what your North Star is set for? The truth is, if you post to post, expect nothing. If you post with intention and in alignment with your North Star to connect and give value, it will land for the person that needs it... and thats better than throwing time on a post no one will care about.

I just opened The Brand Alchemist Course™ inside Skool — and I’m so excited you’re here for this next chapter. If there’s one thing I’ve learned in 25 years of building brands, it’s this: Confusion kills momentum. Clarity builds demand. Your message doesn’t need to be louder…It needs to be cleaner. Here are two steps you can take today to start sharpening your message: 1. Write your “One-Line Promise.” In one sentence, finish this: “I help ________________ become/do/achieve __________________ so they can ______________________.” If you can’t say it simply, your audience can’t repeat it. And if they can’t repeat it, they can’t refer you. 2. Identify the emotion your brand creates. People buy from emotion first, logic second. SO answer this: “When someone works with me, I want them to feel _______________.” Your tone, visuals, and message must align with that feeling. These two steps alone will shift how people understand, perceive, and remember your work. The course is now live — soul, strategy, and science for brands that refuse to be ignored. If you’re ready to build a message that lands and converts, check the classroom tab. Proud of you for being here...Let’s build something unforgettable. Taylor — The Brand Alchemist™