Jan 8 • General discussion
WHO comes first. Always.
Before your offer. Before your logo. Before your content calendar, WHO. Because if you’re trying to speak to everyone, you’ll move no one. The fastest-growing brands in the world win because they’re obsessed with one person: what they fear, what they crave, what they’re trying to become. When you get the WHO right, your words sharpen, your visuals click, your offers sell, and referrals get easy.
If your brand feels noisy, it’s usually a WHO problem, not a marketing problem.
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WHO comes first. Always.
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