13d • General discussion
Viral doesn’t pay. Systems do.
A lot of smart people are chasing a moment. But a moment doesn’t build a business.
Here’s what I see over and over:
- Viral is a spike. Revenue is a structure.
- Going viral isn’t a strategy, it’s a lottery ticket.
- Likes are loud. Buyers are loyal.
- Consistency beats virality. Every time.
If your content isn’t turning into consistent paying customers, it’s not a content problem; it's a message, offer, and path-to-purchase problem.
Drop your IG handle + what you sell in one sentence. I’ll tell you what’s leaking: your message, your offer, or your CTA.
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Viral doesn’t pay. Systems do.
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