4d • General discussion
Emotional North Star
Before you craft anything— social media post, video, ask: “What must the audience feel at the end of this?”Everything must answer to that emotion. No drifting. No noise. No wasted post. I cover this in more depth in the Brand Alchemist Course (in the classroom). Before you post, ask yourself, are you checking off a box, or are you intentionally posting to connect? Is it about YOU or about what your North Star is set for? The truth is, if you post to post, expect nothing. If you post with intention and in alignment with your North Star to connect and give value, it will land for the person that needs it... and thats better than throwing time on a post no one will care about.
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Emotional North Star
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Brand Clarity = Currency. Clarity feels like a movement, sells like a magnet, and reads like poetry with purpose.
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