I'm not a coder. But over the last few months I've quietly built an AI system that runs most of my business — and every time someone sends me a "this is the new way to work with AI" video, I watch it and realize I'm already past it.
Here's the part nobody says out loud: the people actually winning with AI aren't the ones who hand it the wheel. They're the ones who keep their taste in the driver's seat. AI is the workforce. Your ear is still the boss.
That's the whole philosophy — and it's the same reason a great mix was never about the plugins. A few principles I run on:
- Taste stays in charge. AI does the work; I make the calls. The second you outsource the judgment, you're just average — faster.
- Point it, don't flood it. Same as soloing to find one frequency: give it the one thing that matters, not everything at once.
- When a move works, I save it. Repeatable every time. I never build process for the sake of process.
- Nothing ships on the first pass. I make it check its own work against a hard standard until it's actually right — like A/B-ing to a reference until it translates.
- The frameworks I'll teach all day. My actual taste stays mine.
I've been doing all this in the dark. Starting to think that's the mistake.
What's the one task in your workflow you'd hand to AI tomorrow — if you trusted it not to ruin your sound?