Target Audience Research...Are you getting the most out of yours?
Most of us who are building online businesses are taught to โknow our ideal client.โ So ... โ We create avatars. โ We write down demographics. โ We guess what they want. But if you're like me, you may have found that most courses or tools only get you a high-level understanding of your ideal client. What I've found now, after doing more of a deep dive into this topic, is that people often speak more honestly in the un-structured places, like.. Reddit threads. Quora questions. Facebook group comments YouTube comments. 3-star Amazon reviews. Thatโs where you find the real insights. The โI wish this was easierโฆโ The โWhy does nobody talk aboutโฆโ The โI thought I was the only oneโฆโ The โThis helped, but I still struggled withโฆโ That is the language we actually need to build a full understanding of our ideal client, their problem(s), and their state of mind. And when we know this, we can create content that reflects our audienceโs actual words back to them so they feel deeply understood. Hereโs a simple AI audience research workflow: โ
Step 1: Mine the real whispers Look at unfiltered platforms where your audience is already talking. โ
Step 2: Look for the gap Pay attention to complaints, frustrations, repeated questions, and โalmost but not quiteโ reviews. โ
Step 3: Use AI to synthesize Ask ChatGPT to identify recurring emotional themes, exact phrases, objections, desires, and content ideas. โ
Step 4: Turn the research into marketing speak Replace vague phrases like โgain confidenceโ or โgrow your businessโ with the actual language your audience uses. ๐ฅOR, if you like having access to a tool that can do this research with you ... that's what I built The Ideal Client Avatar Builder for. ๐๐ป You provide a little upfront detail about yourself and what you know about who your Ideal Client is, and then it takes you through an IN-DEPTH analysis that will result in a full blown Ideal Client Avatar report that you can then use with your AI tool of choice to create content that speaks directly to them๐