Tool: Midjourney
Why This Tool:
Midjourney V7 (now the default model since June 2025) is widely considered the most beautiful AI image generator in the world, with a completely rebuilt architecture that delivers 40% better anatomical accuracy, dramatically improved prompt understanding, and new features like Omni-reference for consistent characters across scenes, plus Draft Mode that generates images 10x faster at half the cost for rapid iteration.
Best For:
Creative professionals building brand imagery and marketing materials, content creators who need stunning visuals for social media and YouTube, artists exploring conceptual design and illustration, entrepreneurs creating product mockups and pitch decks, anyone who wants gallery-quality AI art with minimal prompting effort
Cost:
Basic at $10/month, Standard at $30/month, Pro at $60/month, Mega at $120/month (check midjourney.com/account for current rates) Website:
Quick Win Prompt:
"Sign up for Midjourney and complete the quick personalization setup (rate about 200 images in 5 minutes to teach V7 your aesthetic preferences). Then try Draft Mode by typing a simple prompt like 'a cozy coffee shop interior, warm lighting, plants' and watch it generate in seconds. Pick your favorite draft and click 'enhance' to render it at full quality. The personalization means every image Midjourney creates for you from now on will be subtly tuned to match your taste without you needing to write complex prompts."
Other Things Midjourney Can Do:
- Omni-reference for character consistency: Use the new --oref parameter to place the same consistent characters and objects into completely different scenes and compositions, perfect for creating brand mascots, comic book characters, or visual storytelling series without starting from scratch each time
- Voice-to-image in Draft Mode: Press the microphone button and verbally describe what you want to see, then watch images generate in near real-time as you talk, making creative exploration feel more natural and conversational than typing prompts
- Advanced style control with sref and moodboards: V7's improved sref (style reference) and moodboard algorithms give you precision control over the exact mood and aesthetic of your images by uploading reference images, ensuring brand consistency across entire campaigns
- Turbo and Relax modes for workflow flexibility: Choose Turbo Mode when you need images in seconds for tight deadlines and rapid iteration (costs more GPU time), or Relax Mode for background generation when you're working on multiple concepts at once and time isn't critical (doesn't count against your fast hours)