12d • Water Cooler
What can you learn from in-store displays?
To make your brand stand out, you need to have a "go-to" color and a logo/style that is distinctively your own. There's a lot of competition out there. This is true in grocery stores, retailers and online, too.
Stand for something - Anything. Make it custom to you.
Be easy to find and recognize. Simple is usually better than complex.
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Oh, and the last image here is of a new diaper brand... "luxury diapers".
That's distinctive (but the price is not).
Notice the packaging:
1) Soft cream (not white) square box (with navy box top).
2) Center circle easy-to-read MILLIE MOON (fun "gentle" name) logo.
3) Happy babies on white blends with "waterfall" graphics that run on all sides of the box.
SIMPLE. CLEAN. DISTINCTIVE and CHEAPER (made in China). 🇨🇳
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What can you learn from in-store displays?
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