TOO BUSY TO READY THIS? · The Ad Agency

Mike Farley

2d (edited) • Water Cooler

TOO BUSY TO READY THIS?

THIS MAY SAVE YOUR CAREER FROM ROBOTS!

Being BUSY is a TRAP.*

(don't skip #4 — or Mike's Mantra at the end💥)

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1. Behavior rewarded at school, but punished later in life:

Doing the work without asking why.

2. Behavior punished at school, but rewarded later in life:

Asking “Why am I working on this?”

3. The energy razor: If you don’t schedule actions that produce energy, assume they’ll never happen. If you don’t monitor actions that drain energy, assume they’ll keep expanding. All low agency roads lead to entropy.

4. “If you're busy at work, odds are you will eventually be replaced by a robot.” - Nassim Taleb

5. “It’s become the default response when you ask anyone how they’re doing: Busy! So busy. Crazy busy. It is, pretty obviously, a boast disguised as a complaint…. Notice it isn’t generally people pulling back-to-back shifts in the I.C.U. or commuting by bus to three minimum-wage jobs who tell you how busy they are; what those people are is not busy but tired. Exhausted. Dead on their feet.” - Tim Kreider

6. The busy trap: Being busy today causes you to be busier tomorrow. You never get the time to question, delegate or prioritize your schedule.

7. Sign of being too busy: You don’t know what the most important question to solve is. Hint: If you don’t know what the most important question is... Good news: You’ve just found that question. “What is the most important question I should be thinking about right now?”

8. Bringing a Victorian factory worker mindset to the age of infinite leverage is like bringing boxing gloves and a mouthguard to a drone war.

9. “There’s so many people working so hard but achieving so little” - Andy Grove

10. “You waste years by not being able to waste hours” - Amos Tversky

11. The output of clear thinking has never been higher in human history. The output of being busy has never been lower in human history.

*11 points stolen from George Mack.

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MIKE'S MANTRA:

HOW TO BECOME INVALUABLE TO YOUR AGENCY (even if you're a freelancer):

I have spent a lifetime being "busy".

And wearing it like a badge.

It's not, it's an anchor.

We said we are "creatives".