7d • Water Cooler
The most recognized logo in the world?
This is, of course, the recycled logo, created by Gary Dean Anderson in 1970, a 23-year old college student at USC. in 1970. Container Corporation of America, a large producer of recycled paperboard, sponsored a contest for art and design students at high schools and colleges across the country to raise awareness of environmental issues and the 1st Earth Day. The contest, which drew more than 500 submissions. Anderson was awarded a $2,500 scholarship.
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The most recognized logo in the world?
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