Aug 19 • Q & A / Advice
Embracing AI—Not as Replacements, But as Creative Amplifiers
AI is reshaping how we create, target, and optimize ads. While Meta’s vision of fully automated campaigns raises valid concerns, most marketers agree: AI should augment creativity, not replace it. Agencies must evolve — blending AI-fueled insights with human creativity to stay relevant. As ad software becomes smarter, our strategic thinking must become sharper and more human. Let's use AI to do more with less time, not to erase the value of human ingenuity.
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Embracing AI—Not as Replacements, But as Creative Amplifiers
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