Just yesterday, the new CEO of the Cracker Barrel introduced the new logo and updated imagery for the brand. Cracker Barrel has been around since 1969 and now a staple of country charm and home cooking that appeals to just about everyone. However, her interview on Good Morning America prompted a 12% drop in their stock price and outrage from existing customers claiming that the company had gone "woke" and had lost connection to the very soul — in a large part due to removing old "Uncle Herschel" from the logo.
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