1d • Water Cooler
Ad Prof Goof
I've re-posted the Ad Professor's stuff here.... makes for quick and easy fodder to critique. Normally, well reasoned and sound, from copy to art direction. When it misses, I normally chalk it up to the differences between Brits and Americans.
Idea is great. Execution is off... what's with the font choices?
And my quick fix:
Tint the red... give light a direction — helps the product, and Kit Kat type is basically Helvetica Bold Italic. Why add two unknown faces that don't work together? I'm also tempted to skip the tag line "Take a Break". — Ad Prof TA 🤔
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Ad Prof Goof
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