Instead of saying "marketing executive with a certain number of years of experience," try "marketing executive inspired by reducing costs and increasing profitability." Both describe the same person and experience. One sounds like a job description, but the other sounds like someone you’d want to meet. #LeadWithYourWhy #JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired

When you lead with your why, you send fewer, more targeted applications, and the right people start reaching out. Clicking 'quick apply' fifteen times on a Sunday night won't help. Sending a few applications to companies you truly believe in will. #LeadWithYourWhy #JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired

1. Which projects make time pass quickly for you? 2. What problems are you always eager to solve? 3. What do your best moments at work have in common? Write your answers down. The pattern you notice is the beginning of your why. #LeadWithYourWhy #JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired

"What's the mission of the company? What are your values?" Tesla attracts people who believe in its purpose, and you can find out whether a company has one too. If a hiring manager can't answer, that's important for you to know. #LeadWithYourWhy #JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired

Southwest hires people with the right attitude and then teaches them the skills they need. You can do this too. Let your why guide where you apply. Talk to former employees and ask hiring managers what motivates them. Sometimes, a company that looks great on paper might not be the right fit. #LeadWithYourWhy #JobSearchStrategy #CareerChange #PersonalBranding #60DaysToHired