If fat loss feels impossible, this might be why
Hey #FIRST NAME#,
Let’s be real for a second.
At some point you’ve probably thought
“If I just do more cardio, the fat will finally come off.”
Sounds logical, right?
But here’s the catch,
Cardio isn’t the fat-loss shortcut you’ve been told.
In fact, it could be the very thing keeping you stuck.
Here’s why endless cardio doesn’t work and what actually does:
1. Cardio burns calories… but also muscle
Yes, running torches energy.
But your body doesn’t just burn fat, it eats into muscle too.
Less muscle = slower metabolism.
That’s why you feel like you’re working harder while seeing fewer results.
2. It ramps up stress hormones
Too much cardio leads to elevated cortisol (your stress hormone).
And high cortisol? It tells your body to store fat around the belly.
So instead of leaning out, you stay soft and tired.
3. No “afterburn” bonus
Strength training keeps you burning calories after you stop (it’s called the afterburn effect).
Cardio? The second you finish, the calorie burn ends.
Which means you’re hustling harder for less payoff.
4. It cranks up your hunger
Ever finished a long run and wanted to eat the entire fridge?
That’s your body overcompensating.
Often, you eat back everything you burned and sometimes even more.
5. The real fat-loss secret = muscle
Muscle is your fat-burning engine.
Every pound you add makes your body burn calories 24/7 even while you’re Netflixing on the couch.
That’s why people who lift look leaner without grinding on treadmills.
Here’s the truth:
If you want fat loss that sticks, you don’t need more cardio.
You need:
- Strength training 3–4x a week
- Smart, short cardio (sprints, HIIT, or walking)
- Enough protein to protect and build muscle
Do this, and your body finally shifts from burn-out mode to fat-burning mode.
But let’s be real.
None of this matters if you are stuck without a clear planOne that works and keeps you going
If you want a custom plan built for you
One that gets results without hours of cardio,
Click here to book your 1:1 coaching call with me today.
Talk soon,
Coach Adam
PS I only open up 11 slots each month, so book before the slots for this month are filled up.