Sep 12 • 💬 General
Scare your clients
And watch what happens 👇
Hey %FIRSTNAME%,
Most people think clients only buy results.
More revenue. More freedom. More growth.
But here’s the truth,
They’re not just chasing the dream.
They’re also running from the nightmare.
And if you don’t address both?
You’re leaving money (and trust) on the table.
Let me show you.
During a fireside chat, someone asked,
“What do you do when a client says they hate being on camera?”
Most people panic. Or worse
They ignore it.
Big mistake.
Because the fear they just gave you is not an objection.
It’s an opportunity.
Think of it like judo,
You don’t fight the force head-on.
You use their own momentum to guide them forward.
Here’s how a pro does it:
“Totally normal. Most of our clients feel that way.
That’s why we created a simple guide to help you feel relaxed and natural on camera.”
Now notice what happens:
✅ You prove you’ve seen this problem before
✅ You remove friction before it kills the deal
✅ You become the only safe choice
And in their head they’re thinking:
“Why doesn’t your competition have anything like this?”
It’s like walking into a restaurant and they bring you water before you even ask.
Small move, huge signal you’re in good hands.
That’s the power of addressing fears.
You don’t just sell the dream
You eliminate the nightmare.
And once you do that,
You stop sounding like every other option, and start becoming the obvious choice.
So here’s your next move
If you want to build a brand that automatically signals:
“I’ve thought of everything, I’ve got you covered,”
Start by practicing this:
Take one common client fear
Write down exactly how you’d flip it into confidence.
Reply to this email and tell me what fear you picked.
I’ll personally give you feedback on how to frame it.
And hey if you’d rather keep winging it,
Just know your competition is secretly thanking you. 😉
Chris
2
2 comments
Scare your clients
skool.com/the-4d-copywriting-community-4828
The best place to be to become a full-time freelance copywriter.
Leaderboard (30-day)
1
+480
2
+110
3
+90
4
+36
5
+34
Powered by