26d • 💬 General
I’m quitting copywriting.
Not in the way you think.
I’m quitting calling myself a copywriter.
Because every time I used that label, I noticed something...
prospects instantly undervalued the work.
What I’ve learned over these months is simple,
you should never tell people you’re a copywriter.
you should show them.
Why?
Because everyone is exhausted from hearing,
“I’m a copywriter, I’ll make you $10k in 2 minutes!!!"
Come on.
Prospects have heard that promise a thousand times. And most of the time, it means nothing.
So when it comes to outreach, I stopped asking:
“How do I introduce myself?”
And started asking:
“How do I stand out to this specific prospect?”
Not by doing what everyone else does.
But by proving value before claiming a title.
Skills speak louder than labels.
8
5 comments
I’m quitting copywriting.
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