Golden Rule for cold outreach: · 4D Copywriting Community

Golden Rule for cold outreach:

Talk like an actual human being.

Seriously.

The very first thing you should be doing when selling, is building trust.

Not as a salesman

Not as a "problem solver"

And not as a guru.

No one is gonna want to hear a salespitch from someone who they think doesn't care about them.

Let alone buy.

So build a bridge of trust first.

Let them know that you're their friend before anything else.

Then, and ONLY then, you can bring in the pitch.

Hope this helps.

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