13h • 🔥 Community Value
Day 9
The importance of knowing your target audience, if you understand the people that you are marketing to, you can handle their objections even before they raise them.
Try to sell a solution not a product. For example, lets say your target audience is teenage boys who are trying to improve themselves.
You will talk about how they feel like they are falling behind others, how they want to improve themselves but are confused on how to do so. Then you will sell the course to them as a solution to that problem
You must understand the difference between your target audience and your target avatar.
Target audience is the general demographic that you are trying to sell to. For a fitness program, the target audience would be something like:
👉 Men
👉 Aged 35-55
👉 Working full-time supporting a family
👉 Struggling to stay consistent with eating well and exercising.
Target Avatar is a specific person in that demographic. For example:
👉 Alex
👉 Toronto
👉 41 years old
👉 Weighs 250lbs
👉 Plumber who supports his whole family.
👉 Has a packed lunch, but often gets McDonald's while driving and snacks during the day.
👉 Interested in cars, beer, crypto, fishing, and gaming
👉 Stressed from day to day as he runs his own business, and comes home to a chaotic house.
👉 Biggest worries are making sure he earns enough money and struggling physically to work.
👉 Wants to shed 50+lbs so that work is easier, wants to eat less junk food to save money.
👉 Concerned about buying a fitness program because he is skeptical whether it will work.
Tyson also talks about the important things you need to know to make a target avatar;
👉 Demographics = Age, location, income, job title (the basics everyone does)
👉 Psychographics = Values, interests, lifestyle, personality traits
👉 Pain Points = What keeps them up at night, daily frustrations, big problems
👉 Desires = What they want to achieve, their dream outcomes, aspirations
👉 Objections = Why they don't buy, what makes them hesitate, their skepticism
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Day 9
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