Day 8 · 4D Copywriting Community

Day 8

Today, Tyson talks about the importance of research.

You cannot just write what sounds good to you; your copy should truly resonate with the target audience.

THE 3 PILLARS:

1)Avatar Research

- You need to know exactly who the content is made for. You can't write copy as if addressing a teenage boy when your core audience is middle-aged women, it simply won't resonate with them.

2)Competitor Research

-Instead of wasting time trying to reinvent the wheel, look at what already works and build upon it.

3)Brand Voice Research

-The copy should not sound like you; it should sound like your client. Make sure to involve their personality, use their keywords, wit, jokes, and unique style in the copy.

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