Just finished Brandon Dawson's "Emergency Business Response" and holy cow!

It hit me like a wrench to the skull.

There's a part where he talks about the "Life Raft Drill" - when your business hits a rock and starts taking on water.

Sound familiar?

I've talked to some of you who feel like you are drowning right now. Techs quitting. Profits tanking. You're back under the hood instead of running the business.

Here's what Dawson says that made me think of you:

"You're the captain of a ship with 15 employees, and you just hit a rock. Your ship is going to sink... But you have a life raft."

The problem? When staffing chaos hits, most shop owners try to plug EVERY hole. They're bailing water, rowing, AND trying to steer.

That's not leadership. That's panic.

Dawson's brutal truth: Some people need to be thrown overboard.

Not because they're bad people. But because when you're sinking, you need fighters - not passengers.

His "watermark concept" is genius:

Draw a line at your breakeven point
Show EVERYONE where it is
Make it clear: we stay above this line or we ALL sacrifice

No more carrying dead weight while your A-players burn out.

Look, I help shops find techs every day. But sometimes the answer isn't hiring MORE people...

It's getting the RIGHT people rowing in the same direction.

Who's plugging holes, who's rowing, and who's just... there?

Drop a comment: What's your biggest staffing crisis right now? Let's help those shops that are struggling right now stay afloat.

P.S. If you need the full Emergency Business Response guide, DM me. It's pretty bold but every shop owner that is in emergency condition should read this.

#AutomotiveLeadership #ShopOwnerStruggles #StaffingCrisis

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