Most people treat TikTok like a scrolling app.
But the smart creators?They treat it like a search engine.
Here’s the crazy part…TikTok now shows “How to _____” videos the same way Google shows search results.
But almost nobody is optimising for it.
Which means there is a massive hidden traffic gap sitting right under everyone’s nose.
If your video title matches what people type —“How to find a winning product,”“How to grow on LinkedIn,”
“How to build a list fast” —TikTok will rank you…and keep sending you viewers for MONTHS.
This is evergreen traffic on a platform everyone thinks is “just trends.”
Use it right…and you can get thousands of targeted views from ONE 10–second video,without posting daily, without chasing trends,and without dancing like a lemon.
This is one of the easiest wins in 2025. And almost nobody is touching it.