This Morning in Prayer, God Checked Me.

I was reading through the Ten Commandments—just spending time with the Lord—and one line stopped me in my tracks:

“You shall not covet your neighbor’s house. You shall not covet your neighbor’s wife, or his male or female servant, his ox or donkey, or anything that belongs to your neighbor.”

Exodus 20:17

It hit different today.

Because as I read that, God showed me something so many entrepreneurs (myself included) struggle with…

We would be happier, more fulfilled, and further along if we just kept our eyes on our own paper.

Back Then: The Israelites Were Free—But Still Looking Sideways

God had just delivered them from Egypt with miracle after miracle.

They saw plagues fall, seas split, and manna fall from heaven.

And still… they wanted what others had:

A king, like other nations (1 Samuel 8:5)
Idols, like Egypt’s gods (Exodus 32)
Control, even if it meant returning to slavery (Numbers 14:4)

Their desires weren’t pure. They were shaped by what they saw around them—not what God spoke to them.

That Made Me Think About Us—Entrepreneurs.

How many of us are chasing things not because we want them—but because we see them?

That launch style…
That income goal…
That offer or funnel…

One of the first successful businesses that I started was my law firm, Mobile General Counsel.

Initially, we sold trademarks for $2,000 because that’s what I saw every other lawyer doing and it looked like they were successful.

I had no clue whether they were making money or not.

I had no clue whether they were happy or not.

And I had no clue what their profit margins were.

But it looked good on Instagram, so I did it—and my profits suffered.

It wasn’t until I started realizing that what made me unique was all of the experiences that God allowed me to have. This realization allowed me to show up in my authenticity.

What makes you different isn’t what you sell.

It’s the experiences that you bring to what you sell.

It’s your ability to know who you are, and more importantly, whose you are.

This is why I’m big on charging your rate, not your worth. Because as a human, I’m priceless—no one can afford my worth, but my rate is a requirement.

Your worth is about knowing your identity.

Knowing your rate is about knowing how to price strategically.

What would your business look like if you never saw what anyone else was building?

What would you desire if you let God, not the algorithm, shape your strategy?

I Had to Learn This the Hard Way

It wasn’t until I stopped looking around and started looking up that my business grew.

I realized I may not be able to do what everyone else does—because I’m not called to be who everyone else is called to be.

Just like the Israelites were set apart to lead, not follow—I believe you are being called to set a standard in your industry.

This Is Why I’m So Passionate About Teaching Authentic Business

Authenticity isn’t a marketing buzzword. It’s a spiritual mandate.

Before you build, post, or pitch, ask yourself: