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I was wrong about this… 😭😭
I used to say, “Chris and I left ministry…” but the truth is—we didn’t. It just looks different now. Chris was in seminary to be a pastor. Third-generation preacher’s kid. His dad pastors a historic apostolic church on the west side of Chicago. Me? I didn’t have that same call to the pulpit, but I was down to serve right alongside him. At 22 and 24, we were young and married—learning, growing, doing street ministry, feeding folks, running youth programs. We loved the people and the purpose. That heart to serve never left. It just evolved. When we started Speak Your Way To Cash®, we thought we were stepping away from ministry. Turns out, God was just giving us a new platform. Now, every event we host cording to @yolanda_k_churchwell feels like “business church.” People tell us they feel different after attending—and that’s because love, faith, and service are built into the DNA of everything we do. Our whole family’s involved—Chris, my mom, my brothers, my baby girl, my nieces and nephews. It’s a full-blown family mission. Ministry didn’t end. It expanded. So if you’ve ever felt called to serve but thought, “I’m not supposed to be in a pulpit,” hear me—ministry isn’t confined to a stage. It’s anywhere you love, lead, and lift people higher in the name of Jesus. It’s wear you surrender your plans to the guidance of the Holy Spirit. And hear me on this; whatever you put your hands to do you’re supposed to work as unto God. That means learning and executing in excellence. That includes investing to be the best at your craft and putting in as much time as it takes to be great. If your business is a gift from God treat it with the respect such a gift deserves. God can use your voice—right where you are. Maybe more of us are in ministry than we think. 😉
I was wrong about this… 😭😭
Whew …. Parents read this ⬇️
The day I became a mom is the day my excuses died and my creativity exploded. Why? Because constraints breed creativity. I didn’t become more successful when I finally had more time. I became more successful when I had close to none. And the breakthrough hit me on a school day… the SAME day I found out my daughter had an activity I refused to miss. So here’s what happened. I learned late that she had something at school. And it was the exact day of a launch. Old me would’ve panicked, rearranged everything, justified rescheduling my launch, or told myself, “Girl, you’ll catch the next one; not your faukt you learned late.” But I made a promise: I will not build a business that makes me miss my daughter’s life. So I pre-recorded the launch. Showed up for my daughter instead. And that “oh-well-let-me-just-try-this” launch did $250,000. That moment changed everything for me. Because the truth I didn’t want to admit was this: When I had all the time in the world, I never figured out Evergreen. Never built the system. Never made it urgent. Never made it essential. But when my time got constrained? When I had a daughter to support? Suddenly I had 24 hours to get something up or lose the revenue entirely. Three weeks before my next launch, I had zero bandwidth to go live. So within 72 hours, I put up an evergreen webinar. Watched the stats. Re-recorded it. And now? We have an Evergreen sales engine that sells tickets to Land Big Clients™ every 15 minutes… 24 hours a day… with a 50% show-up rate… and it’s converting ABOVE industry average. Not because I had more time. But because I didn’t. And that’s when it hit me: People say, “If you want something done, give it to a busy person,” because busy people no longer have the luxury of self-sabotage. When you have less time, you’re forced to choose wisely or accept defeat. And I was unwilling to accept defeat. Entrepreneurial freedom is not “I have nothing on my calendar.” It’s: I trust myself.
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Whew …. Parents read this ⬇️
Where are you emotionally right now?
I’m celebrating a decade in business next week and I need feedback. I need to take the temperature for a second. Because the conversations I’ve been having these last few days? Whew… the theme has been the same across the board. Stress. Overwhelm. Exhaustion. And some of y’all are just flat-out drained. 😮‍💨 Holiday parties are stacking up. Business owners trying to close out the year strong. Parents running on fumes. Everyone juggling ALL the things at once. So I want to check in with you. Where are you emotionally right now? Comment with the heart that matches your season: ❤️ “I just want to celebrate and breathe. I’m tapped OUT.” 🧡 “I need clarity. Help me end this year strong.” 💛 “I want to walk into 2026 grounded, refreshed, and focused.” 💚 “I’m ready to learn + level up. Show me how to show up better next year.” 💙 “I want wisdom — how do you sustain 10 years in business?” 💜 “Honestly… I just need community and encouragement right now.” I’m asking because what I’m planning next… I want it to actually *meet people where they are*, not just where they think they “should” be. So drop your heart below. Let me know where you’re landing right now.👇🏾💛
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Ladies read this ⬇️
“Make sure you don’t lose your man.” That’s what an older sistah told me after I graduated law school. She meant well. She really believed love, success, calling, and purpose couldn’t live in the same house. But MY Bible says differently. “For the Lord God is a sun and shield; the Lord bestows grace and honor; no good thing does He withhold from those who walk uprightly.” — Psalm 84:11 So why would I believe God blesses me with brilliance…just to punish me for using it? Why would I believe He puts desire in my heart… just to shame me for wanting more? Lack is not holy. Shrinking is not spiritual. Fear is not discernment. Don’t choose between obedience and abundance. The Bible never asked you to pick. You don’t lose your man by walking in purpose. I don’t think a woman can “lose” a man actually but that’s a different post. Be who you’re supposed to be and let life show you how good it can get. And you don’t get everything you want by hustling harder… You get it by becoming the woman who can HOLD what God is trying to HAND you. Here’s the real formula: • Desire needs permission. You can’t receive what you won’t admit you want. • Fear loves inaction. Courage happens after the movement, not before. • Obedience needs identity. Corporate may have conditioned you. But God called you. • Abundance needs alignment. Stop praying for overflow while practicing lack. 👉And here’s what most women don’t know: If God designed you for MORE, peace will leave every time you settle for LESS. You’re not confused. You’re conditioned. You’re not stuck. You’re misaligned. Fix the identity… and everything you want stops running from you. P.S. If you’re a licensed expert looking to make more sales, hi! I’m your coach. I help experts make more sales by identifying and leveraging their unique selling power!
Ladies read this ⬇️
I shouldn’t admit this but 🙈
I thought I would never be a mother. I remember standing in my old law firm’s hallway late at night… exhausted… hungry… trying to impress the partners… and walking past a woman partner’s cracked door. She was in her office crying while her kids cursed her out on speakerphone. Not once. Not twice. I had seen this happen enough times that I silently promised myself: “Oh no… I’m not doing that. I’m not having kids. I’m giving my ALL to my career. My husband. My ambition. That’s it.” And y’all… I meant it. I couldn’t see how motherhood fit into the life I was building. I didn’t think I had room for it. I didn’t think I had capacity for it. And I definitely didn’t want my future kids mad because I couldn’t be around. Fast forward. May 5, 2020. I had my daughter, Christelle (Christ+Elle) Kirkwood. 10 lbs. 9 oz. of pure light, fire, joy, and God’s reminder that He writes better stories than I do. And now, in just a few weeks, I’m taking 30 days off to travel the WORLD with my family — Dubai, Thailand, Bangkok, the Philippines, Nigeria, Ghana… and more. Not to work. Not to hustle. Not to keep up. To rest. To hear from God. To be with my family. To live the life I built to the fullest. Because I didn’t build a cage. I built a business. And that business gave me freedom the moment I stopped trying to do it the “corporate way.” When I think about that younger version of me… that girl in the hallway… that girl who thought motherhood would smother her ambition… I just want to hug her. She had NO IDEA how much possibility she carried. She had NO IDEA that ambition and motherhood could coexist. She had NO IDEA that building big things models freedom for your children — it doesn’t take it from them. My dad was an entrepreneur. And the greatest gift he gave me wasn’t money. It was proximity to purpose. Watching him work. Watching him dream. Watching him build. And watching him never miss a big moment of my life in the process. He never made me a scapegoat for his vision.
I shouldn’t admit this but 🙈
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