Apr 28 • General discussion
I’m not a football fan.
I’m not a sports fan.
I am — and always will be — a brand builder and business strategist.
And let’s be clear:
Most moves you see on big stages? They’re either power moves or money moves.
What happened to Shedeur Sanders on draft night was both.
4,134 passing yards. 37 touchdowns. 74.2% completion rate.
Top-tier performance.
Top-tier production.
And yet the camera kept panning to him…
First round? No.
Second? No.
Third? No.
Fifth. Round.
144th overall.
You could see the pain on his face.
The tight smile.
The weight of knowing the room knew he deserved better — but the system wasn’t built to reward him.
And here’s the raw truth:
No matter how high you climb…
If you need a system to validate you, to provide for you, to make you “official”… you’ll always be vulnerable.
Shedeur’s saving grace?
He built his brand before the system ever called his name.
- Multi-million dollar independent NIL deals.
- A podcast.
- Media coverage.
- Personal brand equity.
- Corporate partnerships.
He wasn’t waiting for the NFL to make him marketable.
He was marketable already.
When I was still working a full-time job,
I launched my first media campaign.
I built my platform before I needed it.
Why?
Because I never trusted the system to reward me based solely on merit.
And that’s what helped me build the ecosystem that powers our business today.
Sometimes you’re not overlooked because you’re lacking.
You’re overlooked because they can’t handle what you’re carrying.
Because they never built a table wide enough for people like you.
So stop waiting.
BUILD. YOUR. OWN. TABLE.
- Carve your path.
- Set your standard.
- Become the system you thought you had to fit into.
The world saw Shedeur.
He doesn’t need validation to be valuable.
Neither do you.
Let’s build.
If you’re ready to stop relying on systems you don’t control to pay you, join the Pitch Your Way To Cash Academy.
Use code MASTERCLASS until tomorrow at midnight: https://www.pitchyourwaytocash.com/ (full program details in the video on the website)
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I’m not a football fan.
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